About Me!

Hello, I'm Caroline! I ventured into the realm of social media in 2010. I have managed the social media for NBC Universal's comedies such as Parks and Rec and The Office, crafted strategic reports for entertainment companies like FOX Studios and ABC, and led paid social strategies for US Navy, Caesars Entertainment, Domino’s, and Jack in the Box, handling budgets over $10M annually.

Within three months, I drove a 344% increase in Navy recruits and transformed $106K of ad spend into $1.5M in revenue for Caesars Entertainment. I love helping businesses achieve success.

In 2021, my husband Jon and I said goodbye to San Francisco and moved to Winthrop. We have two kids, Hugh (est. Aug 2020) and Eleanor (est. Oct 2022) both of whom enjoy waving to wild horses, riding bikes, “playing” hockey, and learning to ski.

As a kid, I fantasized about starting a band with my two sisters, envisioning a life where we'd tour the globe, spreading joy to crowds with beaming faces. However, reality hit, and I discovered that my vocal talents leaned more towards creative writing than belting out tunes. While my secondary dreams of becoming a princess didn't quite pan out either, my boundless imagination and knack for entrepreneurship have led me to where I am today.

My roots in entrepreneurship started early as I watched my parents start a coffee roasting company when I was 5, taking naps on the burlap bean bags during the early stages. When I turned 16, I started my own t-shirt business and sold them out of the trunk of my parent’s station wagon outside my high school at lunch time. I realized that if I believed in the product, I wasn’t just selling something, I was getting people to join in something wonderful.

So, whether you're chasing dreams like I did on that imaginary stage or aiming to turn ad spend into results that matter, we can embark on this digital marketing adventure together.